LIVES OF TOMORROW - Latest Episode feat THE HOME OF SUSTAINABLE THINGS
HOST on WGSN's Lives of Tomorrow: Bridging the Say–Do Gap
Dear Friends,
Today's newsletter takes a slightly different direction from our usual stories about developments in circular design. Nevertheless, it marks a significant milestone for The Home of Sustainable Things (HOST). We are sharing our first appearance on a major global platform dedicated to exploring the future of how we live.
We were delighted to be invited to contribute to Lives of Tomorrow, a podcast produced by WGSN, the global authority on consumer trends and change.
Through trend forecasting, research and data science, WGSN helps businesses understand emerging behaviours and anticipate change. Its Lives of Tomorrow podcast explores the forces shaping our lives, from consumer expectations to the future of design and sustainability.
Bridging the Say–Do Gap
In this episode, Carla Buzasi, CEO of WGSN, joins Petko Tashev, co-founder of The Home of Sustainable Things. Together, they explore the Say–Do Gap — the disconnect between people's environmental concerns and their everyday purchasing decisions.
While awareness of environmental challenges continues to influence public attitudes, financial pressures and the cost of living can make acting on those concerns increasingly difficult.
The conversation raises an important question: How can we make sustainability more accessible without compromising the quality, creativity and value of the products we bring into our homes?
Together, Carla and Petko explore several interconnected themes:
- Innovative approaches to waste management and resource recovery.
- The role of designers and creative practitioners in developing new production methods.
- The future of homeware and interiors within a circular economy.
- The relationship between consumer expectations, affordability and responsible production.
Turning Waste into Opportunity
Drawing on HOST's experience of working with emerging designers, material researchers and independent makers, Petko shares insights into the practical challenges and opportunities of circular design.
At the heart of the discussion is the idea that materials traditionally regarded as waste can become valuable resources when approached through design, research and innovation.
However, developing new materials and products is only part of the challenge. Making circular design relevant to everyday life also requires accessible production, effective supply chains and a willingness to reconsider established manufacturing practices.
The conversation also considers the importance of equipping future generations of designers with the knowledge, tools and opportunities to work differently.
For HOST, these questions have been central to our work from the beginning. We believe that meaningful progress depends not simply on encouraging people to consume differently, but on changing the systems through which objects are designed, produced and made available.
We hope you enjoy the conversation and that it offers a fresh perspective on the possibilities ahead.
Listen to Lives of Tomorrow
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