ReCinder Wins the Surface Design Awards

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Dear friends,

We’re delighted to share some exciting news - ReCinder has won the Material Transformation Award at this year’s Surface Design Awards!

For centuries, ceramics have been produced through a largely linear process - clay is extracted, fired at high temperature, used, and eventually discarded. As global demand increased, so did transport, energy use, and waste. Today, the UK alone generates over 32 million tonnes of ceramic waste each year. 

ReCinder began with a simple question - could abundant fired ceramic waste replace virgin clay in new ceramic production?

Through material research and experimentation, that question became the foundation of a new clay body - one that extends the life of ceramics rather than sending them to landfill.

By working with locally sourced vitrified ceramic waste, we developed a production approach that transforms this material into high-performance, low-carbon objects designed for everyday use.

This recognition celebrates more than a product range. It reflects a shift in how materials can be valued - instead of extraction, we work with what already exists, reducing waste, limiting transport, and keeping resources in circulation.



Since launch, ReCinder has already diverted significant quantities of ceramic waste from landfill and enabled partnerships with local businesses to transform their own by-products into useful objects again – benefiting them financially while protecting the natural environment - proving that circular design operates not as ideal, but as real production.

Rosy Napper receives the Material Transformation  Award

This award also belongs to our collaborators, makers, and supporters who share the belief that design can play a central role in building a regenerative future.
Thank you for being part of this journey - and to everyone who supported and voted
for ReCinder.

The Home of Sustainable Things x